Designing the Aesthetic Authority for Real Audiologists.
I was trusted to partner with Dr. Lana Joseph-Ford, Doctor of Audiology and CEO, to launch her earwear line, JRUMZ. The foundation is clear: this is real audio by a real audiologist. She wasn't just dropping a stylish accessory; she was bringing high-level, professional-grade sound that also offers crucial hearing protection. From loud concerts to work environments. My job was to make sure the brand felt dynamic, authentic, and clinically powerful.
Strategy in the Sound
When it came to the Jrumz logo, this wasn't just about making a slick graphic; it was about solidifying the brand's entire value proposition. The design had to instantly communicate that fusion of real, professional expertise and dynamic sound.
The solution was a strategic mash-up: I combined the letter 'J' (for Jrumz) with dynamic audio waves to convey that performance aspect. Crucially, the overall form pays homage to the professional aesthetic of a hearing aid. This was designed to reinforce the credibility of the brand. When people see that mark, they know it’s coming from real doctors making real audio products who know their stuff. That visual detail is the cornerstone of trust.
